"In 1896, pharmacist James P. Whitters set out to formulate a soothing nasal wash designed to deliver benefits beyond what standard saline solutions could provide without including the high levels of alcohol found in other products of the time. The result was Alkalol. The Alkalol Company was incorporated in Massachusetts in 1907. The product soon became available throughout the United States and abroad, quickly gaining popularity with people searching for a more natural way to treat the symptoms of seasonal allergies, colds, and chronic congestion. Four generations of the Whitters family have now been involved with the formulation and distribution of Alkalol, and the product is essentially the same as the one developed in a small New England pharmacy over a century ago."