Merz Apothecary Press

Merz Apothecary has attracted global media interest. Below you will find a small selection of press reviews and features that have been published.

  • Merz Apothecary Named One of “The Best Beauty Shops In America, According To You” by Into The Gloss

    September 5, 2017

    “How does that saying go again—think global, shop local? Something like that. With that tenet in mind, we at ITG are proud to present to you a hyper-local beauty shopping directory of sorts. All sourced and written by you! (Remember this?) Our editors may know how to find every single iteration of Biologique Recherche P50 in New York (along with bread, water, and other such necessities), but it’s a big country. Thanks for helping out with the leg work on this one. Below, find some of the finest apothecaries, sheet mask warehouses, salons, and boutiques in the nation, according to your rave reviews. Don’t see your zip code represented? There’s only one thing to do then: Comment! Rep your city hard enough and we’ll publish an update.”

    [ Click HERE to read the full article ]

  • Hello Giggles – I Tried Emma Watson’s Favorite Pubic Hair Oil, and It Was Amazing

    March 14, 2017

    “At the risk of giving spoilers at the top of this piece, Emma Watson is a genius.

    Last week, Into The Gloss interviewed Emma Watson about her beauty routine. It’s worth reading in its entirety, but one thing stood out:

    “I use Fur Oil. I’ll use that anywhere from the ends of my hair to my eyebrows to my pubic hair. It’s an amazing all-purpose product.”

    …So when Emma Watson revealed that she swears by Fur Oil, I was intrigued. I stopped by Merz Apothecary, the only place in Chicago that stocks Fur Oil…”

    [ Click HERE to read the full article ]

  • ÇaFleureBon – WE LOVE THIS STORE

    November 25, 2016

    “The obvious destination for fragrance shopping in Chicago is the Magnificent Mile, with its dazzling array of upscale department stores and luxury boutiques. But Chicagoans in the know will direct their visiting perfumista friends to Merz Apothecary in Lincoln Square. We’ll tell you to take the Brown Line to the Western stop, and plan to spend a leisurely afternoon exploring the one-of-a-kind shops and cafes. We know you’ll have an unparalleled shopping adventure at Merz, and that the next time you’re in town, you’ll be running back there, ready to discover even more.

    But even if you’re not currently planning a visit to America’s Third Coast, you can still share in the wonders of Merz by going to, where everything in the brick-and-mortar shop can be delivered right to your home. You will be stunned by the number of international brands carried by Smallflower, and impressed by its thoughtfully curated selection of niche fragrances.”

    [ Click HERE to read the full article ]

  • ABC 8 – High Demand Expected for Niche Fragrances This Holiday Season

    November 17, 2016

    “Chicago based online retailer,, is preparing for strong sales in its fragrance section this holiday season. Historically, fragrance has always been a solid go-to item for consumers during this time of year. For many, purchasing fine fragrance can be a confusing, high-pressure situation. Smallflower wants to do the opposite. Smallflower guides customers on an aromatic journey through a carefully curated selection of unique, hard-to-find fragrances in every price range. The knowledgeable team of fragrance customer care specialists is available to answer questions, and take the guesswork out of finding a new signature scent. With a convenient sample program, customers can try any number of fragrances at a fraction of the cost of a full bottle before buying.”

    [ Click HERE to read the full article ]

  • Goop – The Best Gift Shops

    November 14, 2016

    “Stepping in here is the closest thing to time travel. Peter Merz opened this North Side institution in 1875 to resemble the European apothecaries his customers were missing, and other than moving to a bigger space in the 80s, it really hasn’t changed much: Holistic remedies and herbal tinctures (rounded out by a massive selection of vitamins and supplements) are displayed in their original antique jars, while natural skincare and beauty products from modern day favorites like Dr. Hauschka, Klorane, and Jao line the shelves. There’s also an equally well-stocked Lincoln Square location.”

    [ Click HERE to read the full article ]

  • The Kansas City Star – Country’s Largest Men’s Grooming Store Launches Ecommerce Website

    October 25, 2016

    “​In fall 2014, two Chicago brothers, TQ and JQ, opened Q Brothers, a unique retail store that specializes in wet shaving & men’s grooming products, as well as offering a premier selection of niche fragrance. Located in the Lincoln Square neighborhood of Chicago, the 1900 square foot space contains one of the largest assortments of specialty men’s grooming products in the country. At Q Brothers, customers can find sought-after artisan brands alongside European classics, as well as rare razors, blades, aftershaves, and more.”

    [ Click HERE to read the full article ]

  • Crain’s Chicago Business – Merz Apothecary at Your Door Within Hours

    September 24, 2016

    “…Amazon, which has been trying to nudge its way into the higher-end beauty market for years, has added the first cosmetics and health store to its Prime Now delivery service. Beauty and personal-care items from Merz Apothecary, a 141-year-old Chicago company with two stores, one in the Loop and another in Lincoln Square, can be delivered free to nearby Prime customers in one to two hours.”

    [ Click HERE to read the full article ]

  • The Gloss – Behind the Brand: The Beauty Mecca, Merz Apothecary in Chicago

    October 2, 2015

    “Step into the magical world of Merz Apothecary. It’s old world charm can best be described as Harry Potter meets the modern beauty geek—housing every beauty potion one can imagine. From it’s rich, custom-built, turn-of-the-century European Apothecary cabinetry to it’s hand-carved wooden exterior and leaded glass windows, this family-owned beauty staple has been calling Chicago home for 140 years.

    Let’s go behind the brand with Merz Apothecary President, Anthony Qaiyum and find out not only why this beauty mecca was voted “One of the 12 Best Boutiques in the World” by Hemispheres Magazine but learn more about this dazzling beauty house designed to make you feel fantastic from the inside out, from their expansive online store for all things beauty and health to some amazing tips for dry skin for the winter months ahead.”

    [ Click HERE to read the full article ]

  • Merz Downtown in Time Out Chicago’s Shopping Issue

    October 27, 2011

    Merz Downtown at the Palmer House was named “Best Loop Shopping” in Time Out Chicago‘s 2011 Shopping Awards issue! While we have always taken pride in bringing together the best of beauty, homeopathy, natural health and aromatherapy under one roof, it’s always nice to be recognized by others, too. Thanks Time Out and the Chicago residents who voted for us. Next time you’re in the Loop, stop by and say hi!

  • Merz Apothecary in Men’s Book

    September 14, 2011

    Men’s Book Chicago is the resource for gents who enjoy the good life. They picked a variety of our products, including our very own soap brand, Smallflower Trading Co., for their recent men’s grooming feature. Check out other must-haves for guys: Edwin Jagger Double-edge Razor Set, Marvis Aquatic Mint Toothpaste, Diptyque’s Feu de Bois Candle and Swissco Tortoise Wet Comb.

Keep In Touch Smallflower Smallflower Yelp Twitter YouTube Facebook Smallflower Yelp Twitter YouTube Facebook Smallflower Yelp Twitter YouTube Facebook Keep In Touch Keep In Touch